Skip to main content

Featured

The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...

Gov. Jerry Brown OKs bill on illegal immigrant licenses


SACRAMENTO, California. Some illegal immigrants could get California driver's licenses under a bill that Gov. Jerry Brown announced he signed into law late Sunday.AB2189 by Democratic Assemblyman Gil Cedillo, will let the Department of Motor Vehicles issue licenses to illegal immigrants eligible for work permits under a new Obama administration policy. The bill requires the department to accept as proof of legal residence whatever document the federal government provides to participants in its deferred action program.Democratic Assemblyman Gil Cedillo said his bill will make roads safer while letting young immigrants drive to school and to work. His reasoning drew support from several Republican lawmakers, while other Republicans argued the state should leave immigration issues to the federal government.
"It is a victory for those who were brought here through no choice of their own, played by the rules, and are only asking to be included in and contribute to American society," Cedillo said in a statement.He said California is the first state to grant driver's' licenses to the group singled out under the Obama administration's policy. Cedillo praised Brown for choosing "public safety over politics" by signing the bill."President Obama has recognized the unique status of these students, and making them eligible to apply for driver's licenses is an obvious next step," Brown spokesman Gil Duran said.
Meanwhile, Brown vetoed AB1081, which could have protected illegal immigrants from deportation if they committed minor infractions. The bill has been dubbed "anti-Arizona" legislation, a reference to that state's immigrant identification law.The so-called Trust Act would have let California opt out of some parts of a federal program that requires local law enforcement officers to check the fingerprints of people they arrest against a federal immigration database and hold those who are in the country illegally.It would have barred local law enforcement officers from detaining suspects for possible deportation unless they are charged with serious or violent felonies.Brown backed comprehensive federal immigration reform, and said in a veto message that federal agents "shouldn't try to coerce local law enforcement officials into detaining people who've been picked up for minor offenses and pose no reasonable threat to their community."
However, he said the list of serious or violent felonies in the bill is "fatally flawed because it omits many serious crimes." He said those include child abuse, drug trafficking, and weapons violations, among others. He promised to work with lawmakers to fix the bill's wording.California law enforcement officials have turned over about 80,000 illegal immigrants for deportation since 2009, though fewer than half had committed a serious or violent felony. The majority of those deported by the federal government under the Secure Communities program have come from California. Supporters say the program targets otherwise law-abiding immigrants who commit minor traffic infractions, sell food without a permit or are arrested on misdemeanors charges but never convicted. Democratic Assemblyman Tom Ammiano said the program wastes local resources and causes mistrust between immigrants and law enforcement agencies.

Comments

Popular Posts