OMAH KUCING

Market Domination Strategy 2026-2030

Strategic Blueprint: 5-Year Growth Plan

32.7 Juta

Total Kucing di Indonesia (2026)

15.000+

RKK & Pet House Indonesia

Rp 2.1 Triliun

Total Market Pet Bedding (2026)

45% CAGR

Target Growth Rate OMAH KUCING

Market Analysis Growth Timeline Financial Projection Distribution Network Execution Plan Competitive Edge

Indonesia Pet Market Analysis 2026

Analisis komprehensif pasar pet care Indonesia dengan fokus pada segment kucing dan peluang distribusi melalui RKK

Demografi Kucing Indonesia

Berdasarkan data Asosiasi Produsen Pakan Hewan Indonesia (APPERTINDO) dan BPS 2025:

32.7 Juta

Total Populasi Kucing

18.2 Juta

Kucing Rumahan

14.5 Juta

Kucing Liar/Community

8.3 Juta

Household dengan Kucing

RKK & Pet House Network

Potensi distribusi melalui Retail Kitab Keluarga dan Pet House terdaftar:

15.000+

Total RKK Terdaftar

8.200

Aktif & Modern RKK

3.500

Pet Shop Premium

800+

Klinik Hewan Partner

Market Size & Growth

Proyeksi pasar pet care Indonesia 2026-2030:

Rp 15.2T

Total Pet Care Market

Rp 2.1T

Pet Bedding Segment

Rp 630B

Natural Bedding Market

22%

Annual Growth Rate

RKK Distribution Potential Analysis

Geographic Distribution

4.800

Jawa

3.200

Sumatera

2.100

Sulawesi

1.900

Kalimantan

Sales Potential

Asumsi per RKK aktif:

• Avg. monthly sales: 50kg × Rp 25.000 = Rp 1.25 juta
• Potential through 8,200 RKK: Rp 10.25 miliar/bulan
• Annual potential: Rp 123 miliar
• Market coverage: 65% urban areas

Partnership Strategy

Phased approach to RKK network:

• Year 1: Pilot 500 RKK in Java
• Year 2: Expand to 2,000 RKK nationwide
• Year 3: 5,000 RKK network
• Year 5: 8,000+ RKK coverage

5-Year Strategic Growth Timeline

Phase-by-phase market penetration strategy with measurable KPIs and milestones

Phase 1: Market Consolidation & RKK Expansion

2026

Rp 25B

Revenue Target

2,500

RKK Partners

15%

Market Share

125K

Customers

Key Initiatives:

• RKK Network Expansion to 2,500 outlets nationwide
• Launch Premium Veterinary Line for clinics
• E-commerce platform optimization for 50% sales growth
• Supply chain optimization for 30% cost reduction
• Brand awareness campaign targeting 50 million impressions

Phase 2: Product Innovation & Regional Dominance

2027

Rp 40B

Revenue Target

4,500

RKK Partners

22%

Market Share

220K

Customers

Key Initiatives:

• Launch 3 new product lines (Clumping, Scented, Premium)
• Modern retail expansion (Hypermart, Superindo, AEON)
• Export market entry: Singapore & Malaysia
• Subscription model achieving 30% recurring revenue
• R&D center establishment for product innovation

Phase 3: Market Leadership & Digital Transformation

2028

Rp 65B

Revenue Target

6,500

RKK Partners

30%

Market Share

350K

Customers

Key Initiatives:

• Digital ecosystem launch (App + IoT smart litter monitoring)
• B2B expansion to 1,000+ pet hotels & breeders
• Manufacturing capacity increase to 500 tons/month
• Sustainability certification & carbon neutral initiative
• Strategic partnerships with major e-commerce platforms

Phase 4: ASEAN Expansion & Portfolio Diversification

2029

Rp 90B

Revenue Target

8,000

RKK Partners

35%

Market Share

500K

Customers

Key Initiatives:

• Full ASEAN market coverage (Thailand, Vietnam, Philippines)
• Pet care ecosystem expansion (food, accessories, insurance)
• Acquisition of complementary pet care brands
• Advanced analytics & AI-driven customer insights
• Corporate venture capital arm establishment

Phase 5: Global Brand & Strategic Exit Options

2030

Rp 125B

Revenue Target

10,000

RKK Partners

40%

Market Share

750K

Customers

Key Initiatives:

• Middle East & Australia market entry
• IPO preparation or strategic acquisition exploration
• Global supply chain optimization
• Advanced R&D for next-gen pet care solutions
• ESG leadership position in pet care industry

Financial Projection 2026-2030

Detailed revenue modeling, cost structure analysis, and investment requirements

Revenue Projection

Year	Revenue (Rp)	Growth	Customers
2026	25 Miliar	—	125,000
2027	40 Miliar	60%	220,000
2028	65 Miliar	62.5%	350,000
2029	90 Miliar	38.5%	500,000
2030	125 Miliar	38.9%	750,000

CAGR 2026-2030: 49.5%

Cost Structure & Margins

Cost of Goods Sold 45%

Marketing & Sales 25%

Operations & Logistics 15%

R&D & Innovation 8%

Administrative 7%

Gross Margin 55%

Net Profit Margin 18%

Investment & Valuation

Total Investment Required 2026-2030

Rp 85 Miliar

Projected Valuation 2030 (5x Revenue)

Rp 625 Miliar

Potential ROI for Seed Investors

7.3x

Omnichannel Distribution Strategy

Integrated network leveraging RKK, modern retail, e-commerce, and direct channels

Distribution Channel Mix Projection

RKK Network

Primary Distribution

45%

of total sales by 2030

• 8,000+ outlet coverage
• Monthly restocking system
• Training & incentive programs

E-commerce

Digital Direct

30%

of total sales by 2030

• Own platform + marketplaces
• Subscription model focus
• Social commerce integration

Modern Retail

Mass Market

15%

of total sales by 2030

• National chain partnerships
• Regional supermarket networks
• Premium pet store placement

B2B & Veterinary

Professional Channel

10%

of total sales by 2030

• Pet hotels & breeders
• Veterinary clinics network
• Corporate partnerships

2026 Execution Roadmap

Quarterly action plan with specific initiatives, responsible parties, and success metrics

Q1

Q1 2026: Market Penetration

• 1
  RKK Network Expansion
  Onboard 500 new RKK outlets
• 2
  Supply Chain Optimization
  Reduce logistics cost by 15%
• 3
  Digital Marketing Launch
  10M impressions campaign
• 4
  Quality Certification
  Obtain Indonesian Standard (SNI)

Q2

Q2 2026: Product Innovation

• 5
  New Product Launch
  Clumping variant introduction
• 6
  Manufacturing Scale-up
  Increase capacity to 200 tons/month
• 7
  Veterinary Partnerships
  200+ clinic network establishment
• 8
  Customer Loyalty Program
  Launch subscription model

Q3

Q3 2026: Channel Diversification

• 9
  Modern Retail Entry
  Secure 3 major chain partnerships
• 10
  E-commerce Optimization
  Launch own D2C platform
• 11
  Regional Expansion
  Enter 5 new provinces
• 12
  Brand Awareness Campaign
  National TV & digital media

Q4

Q4 2026: Growth Acceleration

• 13
  RKK Network Target
  Achieve 2,500 total outlets
• 14
  Revenue Milestone
  Rp 25 billion annual revenue
• 15
  Export Market Testing
  Pilot Singapore market entry
• 16
  Series A Funding
  Secure growth capital

Competitive Advantage Analysis

Strategic differentiation vs international competitors and local alternatives

Price Leadership Advantage

Comparative pricing analysis (per kg):

THE WORLD'S BEST Rp 450.000

CAT'S BEST Rp 420.000

FELINE PINE Rp 225.000

OMAH KUCING Rp 25.000

Price advantage: 94% cheaper than premium imports

Distribution Network Advantage

OMAH KUCING vs Competitor Distribution:

International Competitors:

• Limited to premium pet stores
• High import/distribution costs
• Slow restocking cycles
• Minimal local support

OMAH KUCING Advantage:

• 15,000+ RKK network access
• Local manufacturing advantage
• Real-time inventory management
• Direct customer relationships

Sustainability & Localization

Unique value propositions:

Carbon Footprint

80% lower vs imports

Local Economy

Supporting 500+ local suppliers

Tropical Formula

Optimized for Indonesia climate

Biodegradable

100% natural decomposition

"Menjadi pemimpin pasar produk natural pet care di Indonesia dengan membangun ekosistem berkelanjutan yang menghubungkan 15.000+ RKK, mendukung perekonomian lokal, dan memberikan solusi premium terjangkau untuk 32.7 juta kucing Indonesia."

125B

Target Revenue 2030 (Rp)

40%

Market Share Target

10K

RKK Network Size

750K

Customer Base

OMAH KUCING Strategic Growth Blueprint 2026-2030
Version 2.0 | December 2025 | Confidential & Proprietary
Prepared by: Strategic Planning Division | For: Board of Directors & Investors