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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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Oscar Ramiro Ortega-Hernandez charged with attempt to kill Obama thinks he is 'modern day Jesus


A 21-year-old man charged with attempting to assassinate US President Barack Obama, has described himself as "a modern day Jesus".A bizarre 20-minute video of Oscar Ramiro Ortega-Hernandez, showed him making a pitch to Oprah Winfrey to cast him on her show, the New York Daily News reports."You see, Oprah, there is still so much more that God needs for me to express to the world. It's not just a coincidence that I look like Jesus," Ortega-Hernandez said.

 "I am the modern day Jesus Christ that you all have been waiting for," he added.Ortega-Hernandez, who was arrested in Pennsylvania on Wednesday, is accused of opening fire on the White House with an assault rifle last Friday. One of the bullets struck a window in the First Family's residence on the south side of the White House.

In the footage, obtained by Idaho TV station KBOI, Ortega-Hernandez reads from a note pad as he discusses his stint as a gangbanger, pushes for the legalization of marijuana and wonders aloud about why people spend time drinking and partying."Please do not take me as a joke or as a deception. I have never felt so sure that I was sent here by God to lead the world to Zion," Ortega-Hernandez said.

According to the report, Ramon Bailey, a student at Idaho State University, shot the video in September.
 Bailey said he filmed the spot after Ortega-Hernandez approached him and said he wanted to shoot a "commercial." (ANI)

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