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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...

Prime Minister Yingluck Shinawatra told Flood waters must drain through capital


Thailand's prime minister acknowledged Thursday that efforts to block floodwaters from entering the Thai capital are failing and authorities will instead risk potential overflow with a controlled release of water through the city's canals.Prime Minister Yingluck Shinawatra told reporters that every means to slow the water from entering Bangkok had been tried, so at least some must be allowed to drain through the city.

Authorities had been making desperate attempts to keep floodgates closed and boost barriers along waterways carrying a deluge of water downstream from the north. The evident result was massive flooding inundating homes and factories in areas north of the city.

"We must allow the water to flow through. Very little has been driven to the sea," Yingluck said.The capital's governor confirmed Thursday that the gates had been opened.There were no clear indications of what sections of Bangkok would experience flooding, or how badly.Yingluck's government has come under sharp criticism for a confusing and inadequate response to the flooding, with began in August with heavy rains in northern Thailand.

By Thursday, the death toll in nationwide flooding had risen to 320, mostly from drowning, with nearly 9 million people affected and 28 of the country's 77 provinces still inundated. Initial estimates of the economic cost of destroyed shops, paralyzed factories and swamped farmland were $3 billion, but have since been rising.

Yingluck said the amount of water still flowing down from the north was many times that which was flowing out to the sea."There's no way to drain out water because we are blocking it. Sometimes blocking the water caused the barriers to deteriorate, because we didn't design them to act as dams," she said. "Today we have exhausted every resource we have to slow down the water, be they damming or water retention areas."

She said Bangkok's city government had agreed to cooperate in the new plan to drain water.Bangkok Governor Sukhumbhand Patibatra told reporters that the city had opened water gates at every spot, including canals in inner Bangkok, to quickly push the runoff to the sea.

Bangkok has so far has escaped serious flooding, thanks to dikes, underground tunnels and other defenses, though floodwaters have been seeping into some northern neighborhoods.However, mixed messages from officials about whether Bangkok will be swamped had fueled fear and confusion over how grave the threat really was. On Thursday, some international schools closed and nervous commuters began parking cars on elevated expressways on the northern side of the capital to keep them safe.

Authorities this week said they have suspended operations at four major power plants in the provinces of Phichit, Nakhon Ratchasima and Ayutthaya — all north of Bangkok — due to flooding; the first was shut in September. The Electricity Generating Authority of Thailand said other plants were making up for the shortfall, however, and there has been no effect on total output.

Heavy monsoon rains and storms have ravaged Asia this year. The United Nations says at least 745 people have been killed since July in Thailand, Cambodia, Vietnam, Laos and the Philippines — a quarter of them children.

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