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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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Amnesty calls on Canada to arrest Bush


Amnesty International called on Canadian authorities Wednesday to arrest and prosecute George W. Bush, saying the former US president authorized "torture" as he directed the US-led war on terror.Bush is expected to attend an economic summit in Surrey in Canada's westernmost British Columbia province on October 20. London-based Amnesty made a case for Bush`s legal responsibility for a series of human rights violations in a memorandum submitted last month to Canadian authorities but only now released to the media.

 "Canada is required by its international obligations to arrest and prosecute former president Bush given his responsibility for crimes under international law including torture," Amnesty's Susan Lee said in a statement. "As the US authorities have, so far, failed to bring former president Bush to justice, the international community must step in. A failure by Canada to take action during his visit would violate the UN Convention Against Torture and demonstrate contempt for fundamental human rights." Lee said.Amnesty, backed by the International Civil Liberties Monitoring Group, says Bush authorized the use of "enhanced interrogation techniques" and "waterboarding" on detainees held in secret by the Central Intelligence Agency between 2002 and 2009.The detention program included "torture and other cruel, inhuman and degrading treatment (such as being forced to stay for hours in painful positions and sleep deprivation), and enforced disappearances," it alleged.

 Amnesty's memorandum cites several cases of alleged torture of individuals detained at the Guantanamo Bay naval facility, in Afghanistan and in Iraq, by the US military.They include that of Zayn al Abidin Muhammed Husayn (known as Abu Zubaydah) and 9/11 mastermind Khalid Sheikh Mohammed, both arrested in Pakistan, and subjected to at least 266 applications of waterboarding between them from 2002 to 2003, according to the CIA inspector general, cited by Amnesty.
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