Skip to main content

Featured

The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...

Todd Green fell 200 Feet Dies After Falling From Plane At Selfridge Air Show


A man has died after falling from a stunt plane at the Selfridge Air Show on Sunday, according to a spokesperson at the Mount Clemens Regional Medical Center.Todd Green fell 200 feet to the ground when he tried to switch from his airplane to a helicopter at approximately 1:30 p.m. Sunday at the show at Selfridge Air National Guard Base in Harrison Township, according to a press release from the 127th Wing Public Affairs.

Green, who was a wing walker, was flying on John Mohr’s Steerman aircraft.Green was taken to Mount Clemens Regional Medical Center. Hospital spokesperson Diane Kish said he has died.The 127th Wing Public Affairs said more information would be released as it becomes available.

Macomb County Executive Mark Hackel and Sheriff Anthony Wickersham attended the event at the time of the accident but did not witness Green falling."You can tell just by the reaction of the crowd something happened," Hackel, a former sheriff, said Sunday. "We immediately realized that Selfridge people were very prepared to respond."

After the incident, runways were shut down and all flights stopped. Some attendees left, others gathered in prayer and many stayed to see the show continue about an hour later."I think it gave some level of comfort for people hoping he was going to make it," he said of the flights that took place afterward.Later in the evening, word came that Green did not survive his injuries.Immediately following the accident, many people commented on the  Selfridge Air Show and Open House Facebook page.

Jessica Hadden "That is so sad!!! Yesterday was our 1st time attending the Air show event and we were completely AWESTRUCK by this man! Prayers go out to his family!!"
Beth Arcese Mazzie Bryer "Very sad. I was there with my family. My heart sunk and I was sick to my stomach. I was following the plane with my camera and watched all the passes up close with my big lens and have a very unfortunate picture that I will be deleting. It was horrifying and sad. My daughter nearly cried and keeps talking about it. I kinda didn't want to stay but felt it was kinda disrespectful to leave. If that makes sense. My guess is that people like Todd are risk takers and would have wanted the show to go on. I am saddened, but will attend the next airshow. My dad who passed away a few years ago was a Vietnam Vet and was very patriotic so being at the base makes me feel closer to him and I am very proud of our service men and women. I am keeping hope and faith for a good outcome for Todd and his family. I will stay positive until I hear something official."
Bill Mattocks "We were there and witnessed it also. We left as others have said, being unable to enjoy ourselves after seeing such a heartbreaking thing right in front of our eyes. Our prayers also for him and his family. So sad."

The Selfridge Air Show attracts thousands of fans from across Michigan, as aviation and military enthusiasts watch stunts and various aircraft fly overhead. The event, which is popular among families, also includes an open house that allow attendees to go inside aircraft on display.

Comments