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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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Freeport Indonesia, union pay talks drag on


The deadline for pay talks between Freeport McMoRan Copper & Gold and its Indonesian workers has been extended until the end of this week, with little progress made so far, a union official told Reuters on Wednesday. The union, representing about 8,000 employees, had initially demanded a pay of $30 to $200 per hour from the current $1.5 to $3.5 rate, but this had since been reduced, Virgo Solossa said, without giving any more details. 

 Disagreements between the two sides include how much of a pay rise should be given to workers at the mine, located in the Indonesian side of Papua, Solossa said. 

 The negotiation, which started late last month, has been extended until Aug. 26, from Aug. 20, and "the positions of the parties are far away from reaching an agreement", Solossa told Reuters by telephone. 

 "If we are not able to reach a deal then, we will ask our union members, who have given us the mandate, of what they want with the last offer," he added. "If they accept, we will accept the offer, but if they reject, there could be strike part-two." 

 Freeport was unavailable for comment. 

 Prior to the payrise talks, the workers had held an eight-day strike at the Grasberg mine, which caused a production loss of 35 million pounds of copper and 60,000 ounces of gold, the firm said.
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