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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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U.N. court jails first woman for Rwandan genocide


The U.N. war crimes tribunal for Rwanda Friday sentenced former families minister Pauline Nyiramasuhuko to life in prison for her role in the 1994 genocide, the court said.

"Nyiramasuhuko and her son have been sentenced to jail for life in prison. Four other suspects were given different sentences," the ICTR spokesman Danford Mpumilwa told Reuters by telephone from the court.

The International Criminal Tribunal for Rwanda in Arusha, northern Tanzania, found Nyiramasuhuko, a former minister for family and women's development, guilty of charges including genocide and encouraging the rape of women during the slaughter of some 800,000 ethnic Tutsis and moderate Hutus between April and June 1994.
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