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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...

Georgia. gov: Hire people on probation for farm work


ATLANTA Georgia Gov. Nathan Deal offered a provocative solution Tuesday for farmers who claim workers have been scared away by a crackdown on illegal immigration: Hire people on probation to toil in the fields instead.

The Republican governor offered his remarks after an unscientific survey showed roughly 11,000 job openings in the state's agricultural economy. He requested the survey after growers warned that a new Georgia law targeting illegal immigrants was scaring away workers needed to harvest labor-intensive crops like peaches and berries that are easily damaged by machines.

"I believe this would be a great partial solution to our current status as we continue to move towards sustainable results with the legal options available," Deal said in a written statement. He refused to discuss the idea at a news conference on an unrelated topic.

A handful of the more than 15,000 unemployed people on probation statewide were sent to work Monday as part of a pilot program at a South Georgia vegetable farm, said Stan Cooper, the state's director of probation operations. Most people on probation are nonviolent offenders.

"There was a couple who just left early, just couldn't handle the heat and stuff," Cooper said. "But there were several who stuck it out, seven, eight hours in the field."

State authorities are still finalizing the program details. No farmer will be forced to hire offenders on probation, who must generally seek work unless they are infirm but can turn down job offers. In an extreme case, an offender who continually refuses to take a job could face additional punishment.

Farmers say they can find few U.S. citizens willing to work in hot, dusty fields and criticize a federal guest work program as expensive and cumbersome.

Jason Clark Berry, who manages a blueberry farm manager in Baxley, said he has paid bonuses the year but still cannot hold onto spooked workers leaving for North Carolina, Texas and New Jersey over fears about Georgia's immigration law.

"That scratches the surface," said Berry, who believes the governor's proposal will not fix labor problems.

More than half of the available jobs identified in the survey of roughly 230 farmers pay less than $9 per hour and last less than six months. The survey did not use scientific polling methods, and farmers who are having labor problems may have been more likely to answer it.

"There's no doubt there are some unmet labor needs," said Agriculture Commissioner Gary Black, whose department conducted the survey.

Georgia's new law targeting illegal immigrants takes effect July 1 and is among the toughest in the country. It will eventually require many farmers to use a federal database called E-Verify to make sure new hires are in the country legally.

It also allows police to check the immigration status of suspects who cannot show an approved form of identification. Civil liberties groups have filed a lawsuit asking a judge to declare the law unconstitutional and bar it from being enforced. All or parts of similar laws enacted in Arizona and Utah have been blocked by courts.

It was unlikely the survey results were going to shift Deal's position. While in Congress, the conservative politician supported legislation that would have allowed U.S. military troops to enforce immigration laws at the border, ended automatic U.S. citizenship for children born to illegal immigrants and expanded the use of the E-Verify database.

Farmers have urged Georgia's leaders to keep out of the immigration debate. The Georgia Farm Bureau, the state's largest farm lobbying group, says the issue should be reserved for the federal government. (AP)

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