Skip to main content

Featured

Posted by

The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
Post a Comment
Read more
Labels
Posted by

Gasoline prices continue to slide


The California average falls to $3.940 for a gallon of regular gasoline. The U.S. average drops more sharply as two key Midwest refineries go back into service.Pump prices fell for the sixth straight week in California and for the fifth straight week across the U.S., the Energy Department said Monday. The decline was led by the Midwest, which dropped more than 13 cents a gallon after two key refineries were returned to service.The average price of a gallon of regular gasoline in California fell 5.4 cents from the previous week to $3.940, according to the Energy Department's weekly survey of service stations. The state's average price has fallen 26.7 cents a gallon since it peaked at $4.257 on May 2.


At this time last year, the average cost of a gallon of gasoline in California was $3.053.Nationally, the average gas price fell 6.8 cents to $3.713 a gallon, down 25.2 cents from the year's peak of $3.965. That was still $1.012 higher than the year-earlier price.In world oil markets, the American and European benchmarks moved in different directions Monday.

U.S. July crude fell $1.99 to close at $97.30 a barrel on the New York Mercantile Exchange amid concerns about slower economic growth. But Brent crude rose 38 cents to close at $119.10 a barrel in London after hitting a five-week high of $120.25 during the trading day. The major influences were fear about Greek financial debt and Nigerian crude supplies.

Although California imports a substantial amount of its oil, analysts said that if Brent prices continue to rise, gasoline prices on the East Coast would be more likely to be adversely affected than those in California."Gasoline prices in California should continue to go down," said Phil Flynn, an analyst at PFGBest Research in Chicago.

Labels:

Comments

Post a Comment