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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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Beijing seeks nearly $2 million from Ai Weiwei


BEIJING A close friend of Chinese artist Ai Weiwei says Beijing's tax authorities are seeking nearly $2 million in back taxes and fines from the government critic who was recently released from detention.Liu Xiaoyuan said Tuesday the city's tax bureau had issued a notice to Ai that he owed around $770,000 in unpaid taxes and would be fined about $1.1 million.

Liu says he has seen the notice delivered Monday and that Ai has three days to respond to it in writing if he objects. Ai declined to comment, citing a bail condition that he not accept media interviews.Ai was freed last week after nearly three months in detention. He was the most high-profile target of a sweeping crackdown on activists this year.

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