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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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McDonald's begins showing calories on menus in UK


LONDON You know it's fattening, but now the hard numbers - 490 calories - may force you to rethink buying that Big Mac in Britain.About 1,200 McDonald's restaurants in the U.K. will this week begin displaying the calorie count of each food and drink item on their wall-mounted menu boards, as part of a government-led program to fight obesity and promote healthier eating, the chain said Sunday.

McDonald's already puts calorie information on its Web site and the back of its tray liners, but this is the first time the figures will be displayed prominently in its restaurants outside the U.S.The chain has similar calorie menu boards in New York City, which became the first in the U.S. to put a calorie-posting law in place in 2008.

The British program is voluntary, and relies on partnering companies to fulfill their health pledges. Aside from calorie labeling, McDonald's has also promised to remove artificial trans fats from its products, although it did not sign up to a salt reduction pledge.Other chains that have signed up to the British Department of Health calorie display program include KFC, Pizza Hut and Starbucks.
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