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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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Switchgrass ethanol can be boosted


WEST LAFAYETTE, Ind., Aug. 31  Choosing when to harvest switchgrass, coupled with a simple pretreatment, would allow producers to get more ethanol from the feedstock, U.S. researchers say."Switchgrass harvested in the spring had more cellulose, but also more lignin," Purdue research scientist Youngmi Kim said. "You do not get the advantage of the increased cellulose content because it's more difficult to extract those sugars because of the lignin."

Lignin, a rigid substance found in plant cell walls, is a significant hurdle to efficient cellulosic ethanol production, Kim said. Besides selecting fall as the harvest time, a pretreatment step -- cooking switchgrass in hot water under pressure for about 10 minutes -- can help work around the lignin, Kim said.

Fall switchgrass given a pretreatment and fermentation with special yeast shows potential to give as much as 800 to 1,000 gallons of ethanol per acre per year, compared with 150 to 250 gallons per year without pretreatment, study leader Michael Ladish said.Corn ethanol from grain produces about 500 to 600 gallons per acre per year, he said."This shows that we can improve the processes and increase the amount of ethanol we get from switchgrass," Ladish said.
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