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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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Ethiopia says 4.5 million people need food aid


Two-year-old, Aden Salaad, looks up toward his mother, unseen, as she bathes him in a tub at a Doctors Without Borders hospital, where Aden is receiving treatment for malnutrition, in Dagahaley Camp, outside Dadaab, Kenya, Monday, July 11, 2011. U.N. refugee chief Antonio Guterres said Sunday that drought-ridden Somalia is the "worst humanitarian disaster" in the world, after meeting with refugees who endured unspeakable hardship to reach the world's largest refugee camp in Dadaab, Kenya

ADDIS ABABA, Ethiopia A government official says an estimated 4.5 million Ethiopians are in need of food assistance, an increase of 40 percent.Ethiopia's state minister of agriculture, Mitiku Kassa, said Monday that nearly $400 million is needed to fill the country's food gap. He says Ethiopia needs to distribute 380 metric tons of food.

A drought centered in the triangle where Ethiopia, Kenya and Somalia meet has sent tens of thousands of people pouring into refugee camps in search of food.

Jason Frasier, the director of the U.S. government aid mission in Ethiopia, said U.S. officials are concerned that the severity of the drought is being underestimated.
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