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The Power of Color Psychology in Branding: What Does Your Brand Say Without Words?

When it comes to branding, first impressions are everything. Before a customer reads your tagline or explores your offerings, your brand's visual identity—especially color—does most of the talking. This is where color psychology becomes a powerful tool. Ask Yourself: What feeling do I want my brand to create? What colors align with that emotion? Are my current choices helping or hurting that intention? An effective brand identity silently communicates your message and values, long before you speak a single word. Let’s dive into the emotions different colors evoke, based on proven psychology. Color Psychology for Brands 1. Red Emotions: Love, Thrill, Awareness Best for: Creating urgency, excitement, or passion. Think Coca-Cola or Netflix. 2. Green Emotions: Peace, Growth, Harmony Best for: Eco-friendly, health-conscious, or nature-based brands like Whole Foods or Spotify. 3. Blue Emotions: Harmony, Trust, Consistency Best for: Tech, finance, and healthcare brands that need to build ...
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US Senate votes to end ethanol subsidies


The Senate voted 73 to 27 on Thursday to wipeout billions of dollars in support for the U.S. ethanol industry.The Senate approved an amendment to end the 45-cent-a-gallon subsidy the government gives refiners and the 54-cent-per-gallon tariff on imported ethanol from Brazil and other countries.

On Tuesday the Senate fell far short of the 60 votes needed on a similar amendment that would have stripped the industry of some $6 billion a year in support. The Senate voted 59 to 40 against limiting debate on the measure from Republican Tom Coburn.The ethanol subsidy amendment on Thursday from Democratic Senator Dianne Feinstein and Coburn will be tacked on to an underlying economic development bill, which faces a difficult time passing the Senate.

Meanwhile, the House of Representatives voted 283-128 on Thursday to prevent Agriculture Department funding for tanks and blender pumps that the ethanol industry wants so stations can sell gasoline with higher blend rates.
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